Shape Your Brand Story
Published by 91 Editions, this hardback guide by Sarah Robertson, creator of This Creative Life, aims to help small creative businesses build a brand that grows at its own pace.
What grabbed us about this issue....
Sarah’s way of using the seasons to develop different areas of your creative work appealed to us. The book guides you through her seasonal framework, encouraging you to grow your brand sustainably using four pillars: sowing, blossoming, harvesting and grounding. Each section takes an in-depth look at a different area of running a small business without feeling overwhelming. Case studies run alongside practical prompts to help you build a brand that reflects your own story. We enjoyed being guided by Sarah, helped along by the book’s spacious layouts.
Who is Shape Your Brand Story for?
This would suit you if you’re just starting out with a small creative business or are already up and running. Although it’s tempting to dive straight into the case studies, we suggest beginning at the start and working through step by step so you can make the most of the seasonal framework. It’s one for when you have time to reflect and enjoy the process.
Type: Long form
Pages: 208
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