Opening Line

Between the Lines #1

Between the Lines is a new publication from Opening Line, "a strategy and copy-writing studio for brands with something to say."

Language is essential for communicating who brands are and what they're about. Brand language however, is under-used and often misunderstood. This first issue is divided into four chapters based on four guiding principles and features interviews with people in the know about how brand language could be better.

Spiral bound.